Dragons’ Den TrackerWhat Happened to NINI Organics After Dragons’ Den?
NINI Organics appeared on Dragons’ Den in 2024, Series 21 Episode 2. The business was a organic skincare products. They secured investment from Steven Bartlett and Peter Jones on the show. The business is still active today.
The Pitch
Alexander Nicolaou and Nicole Stanton walked into the Den in 2024 with a organic skincare products. They were asking for £50,000 in exchange for 20% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett and Peter Jones offered £50,000 for 20%, and Alexander Nicolaou and Nicole Stanton accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
NINI Organics is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.
Is NINI Organics Still in Business?
Yes. NINI Organics appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Secret Garden Glamping, Renter Score, Above Below. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 11171574
- Registered Name
- NINI ORGANICS LIMITED
- Incorporated
- 2018-01-26
- Company Type
- ltd
- SIC Codes
- 96020
- Registered Address
- Office 6 Henrith Business Centre, 3 Enterprise Way, Spalding, PE11 3YR
- Accounts
- total-exemption-full (period ending 2026-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £24909
- Employees
- 2
- Period
- 1 February 2025 to 31 January 2026
- Officers
-
NICOLAOU, Alexander
— secretary
Office 6, Henrith Business Centre, 3 Enterprise Way, Spalding, PE11 3YR
-
STANTON, Nicole
— secretary
Office 6, Henrith Business Centre, 3 Enterprise Way, Spalding, PE11 3YR
-
NICOLAOU, Alexander
— director
Office 6, Henrith Business Centre, 3 Enterprise Way, Spalding, PE11 3YR
-
STANTON, Nicole
— director
Office 6, Henrith Business Centre, 3 Enterprise Way, Spalding, PE11 3YR
-
PALMER, Ashley
— director (resigned 2020-11-13)
3 Upper Station Road, Radlett, WD7 8BY, England
-
PALMER, Nigel
— director (resigned 2022-03-07)
3 Upper Station Road, Radlett, WD7 8BY, England
-
NICOLAOU, Alexander
— secretary