Dragons’ Den Tracker

The Pitch

Laura Murphy walked into the Den in 2026 with a natural oat-based snacks and breakfast options. They were asking for £50,000 in exchange for 15% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £50,000 for 15% (drops to 10% if investment is returned within two years), and Laura Murphy accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Oatco Superfuel is one of those Den stories that actually lasted.

Is Oatco Superfuel Still in Business?

Yes. Oatco Superfuel appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Screw Caddy, Albus & Flora, Chicken Rush. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Flat Broke Entrepreneur Orders Shipment Worth £100K | Dragons’ Den

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Entrepreneur leaves Peter Jones speechless ❤️ | Dragons’ Den - BBC

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"You Have Just Alienated Four Dragons" | Dragons' Den