Dragons’ Den TrackerWhat Happened to Oatco Superfuel After Dragons’ Den?
Oatco Superfuel appeared on Dragons’ Den in 2026, Series 23 Episode 7. The business was a natural oat-based snacks and breakfast options. They secured investment from Steven Bartlett on the show. The business is still active today.
The Pitch
Laura Murphy walked into the Den in 2026 with a natural oat-based snacks and breakfast options. They were asking for £50,000 in exchange for 15% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett offered £50,000 for 15% (drops to 10% if investment is returned within two years), and Laura Murphy accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Oatco Superfuel is one of those Den stories that actually lasted. The business has now been trading for about a year since the pitch.
Is Oatco Superfuel Still Available?
Yes. Wholefuel Group Holdings Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Screw Caddy, Albus & Flora, Chicken Rush. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- NI731486
- Registered Name
- WHOLEFUEL GROUP HOLDINGS LTD
- Incorporated
- 2025-07-17
- Company Type
- ltd
- SIC Codes
- 64209
- Registered Address
- 58 Tattyreagh Road, Omagh, BT78 1PZ, Northern Ireland
- Accounts
- N/A
- Officers
-
MURPHY, Laura Imelda Margaret
— director
Kevlin Buildings, 47 Kevlin Avenue, Omagh, BT78 1ER, Northern Ireland
-
MURPHY, Laura Imelda Margaret
— director