Dragons’ Den TrackerWhat Happened to On Target After Dragons’ Den?
On Target appeared on Dragons’ Den in 2007, Series 5 Episode 2. The business was a toilet training aids for infants. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Chris Lomas walked into the Den in 2007 with a toilet training aids for infants. They were asking for £200,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Chris Lomas left the Den without backing.
What Happened After the Show
On Target is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is On Target Still in Business?
Yes. On Target appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at youdoodoll, Gaming Alerts, Spot On Golf, Sweet Counter. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 13194650
- Registered Name
- ON TARGET LTD
- Incorporated
- 2021-02-11
- Company Type
- ltd
- SIC Codes
- 47640
- Registered Address
- Seymour Chambers, 92 London Road, Liverpool, L3 5NW, England
- Accounts
- unaudited-abridged (period ending 2025-02-28)
- Latest Financials
- Total Assets Less Liabilities
- £3380
- Employees
- 2
- Period
- 1.3.24 to 28.2.25
- Officers
-
CARNEY, Nicholas Colin
— director
53, Whitby Road, Ellesmere Port, CH65 8AB, United Kingdom
-
CARNEY, Nicholas Colin
— director