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What Happened to One Hundred Group After Dragons’ Den?

One Hundred Group appeared on Dragons’ Den in 2024, Series 21 Episode 10. The business was a trail-running world championship. They secured investment from Steven Bartlett on the show. The business is still active today.

The Pitch

João Andrade and Camillo Scarselli walked into the Den in 2024 with a trail-running world championship. They were asking for £100,000 in exchange for 5% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £100,000 for 5% (Bartlett will also take 5% royalties on sales of merchandise until the investment is repaid), and João Andrade and Camillo Scarselli accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

One Hundred Group is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is One Hundred Group Still in Business?

Yes. One Hundred Group appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Zebedee Any Angle, Goats of the Gorge, DD Aviation. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
11958123
Registered Name
ONE HUNDRED GROUP LTD
Incorporated
2019-04-23
Company Type
ltd
SIC Codes
70229, 93199
Registered Address
20-22 Wenlock Road, London, N1 7GU, England
Accounts
total-exemption-full (period ending 2024-09-30)
Latest Financials
Total Assets Less Liabilities
-402514
Employees
0
Period
1.10.23 to 30.9.24
Officers
  • DE ANDRADE, Joao Goncalves — director
    20-22, Wenlock Road, London, N1 7GU, England
  • MCCORMACK, Christopher John Paterika — director
    20-22, Wenlock Road, London, N1 7GU, England
  • MENDES PEREIRA DE SALDANHA, Joao — director
    20-22, Wenlock Road, London, N1 7GU, England
  • WOODGATE, Jeremy John — director
    20-22, Wenlock Road, London, N1 7GU, England
  • ARAGAO, Tiago Alexandre Teixeira De — secretary (resigned 2023-10-24)
    20-22, Wenlock Road, London, N1 7GU, England
  • ARAGAO, Tiago Alexandre Teixeira De — director (resigned 2024-08-15)
    20-22, Wenlock Road, London, N1 7GU, England
  • EAGLES, Simon Robert — director (resigned 2024-08-16)
    20-22, Wenlock Road, London, N1 7GU, England
  • FONTENELE, Leonardo — director (resigned 2021-12-17)
    20-22, Wenlock Road, London, N1 7GU, England
  • SCARSELLI, Camillo Franchi — director (resigned 2023-08-03)
    20-22, Wenlock Road, London, N1 7GU, England
  • SHUKRI, Bilal — director (resigned 2020-06-06)
    20-22, Wenlock Road, London, N1 7GU, England
  • TURI, Matteo — director (resigned 2021-11-30)
    20-22, Wenlock Road, London, N1 7GU, England
  • TURI, Matteo — director (resigned 2020-06-11)
    20-22, Wenlock Road, London, N1 7GU, England
  • TARAS INVESTMENTS LTD — corporate-director (resigned 2020-10-21)
    5, Ealing Road, Northolt, UB5 6AE, England
← Series 21 ← Episode 10