Dragons’ Den Tracker

The Pitch

Diane Challender walked into the Den in 2024 with a non-slip clothes rails. They were asking for £75,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £75,000 for 40% (Drops to 30% if investment is repaid within 18 months), and Diane Challender accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Zebedee Any Angle is one of those Den stories that actually lasted. The company has now been trading for around 2 years since the pitch.

Is Zebedee Any Angle Still in Business?

Yes. Zebedee Any Angle appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at One Hundred Group, Goats of the Gorge, DD Aviation. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Zebedee Any Angle Creator Diane Challender, Braves Dragons Den - March 2024

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Sara Davies Considers Trying Out The Magic Roundabout | Dragons' Den