Dragons’ Den TrackerWhat Happened to Pavan Beauty After Dragons’ Den?
Pavan Beauty appeared on Dragons’ Den in 2024, Series 21 Episode 4. The business was a south asian beauty regime. They secured investment from Touker Suleyman on the show. The business is still active today.
The Pitch
Pavan Dhanjal walked into the Den in 2024 with a south asian beauty regime. They were asking for £50,000 in exchange for 40% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Touker Suleyman offered £50,000 for 40% (Reduces to 20% if repaid within 12months), and Pavan Dhanjal accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Pavan Beauty is one of those Den stories that actually lasted. Having appeared on the show in 2024, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Pavan Beauty Still Available?
Yes. Pavan Henna Artist Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Kimaï, The Stone Age Company, Pola Poles. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 08952112
- Registered Name
- PAVAN HENNA ARTIST LIMITED
- Incorporated
- 2014-03-21
- Company Type
- ltd
- SIC Codes
- 90030
- Registered Address
- 11 Merlins Court, 30 Margery Street, London, WC1X 0JG, England
- Accounts
- micro-entity (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £17294
- Employees
- 1
- Period
- 2024-04-01 to 2025-03-31
- Officers
-
DHANJAL, Pavandeep Kaur
— director
11, Merlins Court, 30 Margery Street, London, WC1X 0JG, England
-
DHANJAL, Pavandeep Kaur
— director