Dragons’ Den TrackerWhat Happened to The Stone Age Company After Dragons’ Den?
The Stone Age Company appeared on Dragons’ Den in 2024, Series 21 Episode 4. The business was a stone-age education and work shops. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Daniel Westall and Naomi Walmsley walked into the Den in 2024 with a stone-age education and work shops. They were asking for £40,000 in exchange for 20% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Daniel Westall and Naomi Walmsley left the Den without backing.
What Happened After the Show
The Stone Age Company is one of those Den stories that actually lasted. Having appeared on the show in 2024, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is The Stone Age Company Still Available?
Yes. Outback2basics Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pavan Beauty, Kimaï, Pola Poles. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09631429
- Registered Name
- OUTBACK2BASICS LTD
- Incorporated
- 2015-06-10
- Company Type
- ltd
- SIC Codes
- 85510
- Registered Address
- 58 High Street, Madeley, Telford, Shropshire, TF7 5AT, England
- Accounts
- micro-entity (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- -49627
- Employees
- 2
- Period
- 1 October 2023 to 30 September 2024
- Officers
-
DANIEL, Walmsley Stephen
— director
38, Coalmoor Lane, Telford, TF4 3QB, United Kingdom
-
WALMSLEY, Naomi
— director
38, Coalmoor Lane, Telford, Shropshire, TF4 3QB, United Kingdom
-
DANIEL, Walmsley Stephen
— director