Dragons’ Den TrackerWhat Happened to Pawsonality After Dragons’ Den?
Pawsonality appeared on Dragons’ Den in 2012, Series 10 Episode 2. The business was a personality test for dogs. No deal was made — the Dragons decided not to invest. The company was dissolved in 2020.
The Pitch
Gwen Bailey, Dr Patrick Handley, Graham Morgan walked into the Den in 2012 with a personality test for dogs. They were asking for £125,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Gwen Bailey, Dr Patrick Handley, Graham Morgan left the Den without backing.
What Happened After the Show
Pawsonality did not survive long-term. The company was dissolved in 2020, some 8 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Pawsonality Still in Business?
No. Pawsonality is no longer in business. Based on available records, the company is dissolved (2020).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Shampooheads, Eat With A Local, Third Door Workhub and Nursery, Dirty Beach. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 16298106
- Registered Name
- PAWSONALITY LTD
- Incorporated
- 2025-03-06
- Company Type
- ltd
- SIC Codes
- 96090
- Registered Address
- Unit K, The Brewery, Bells Yew Green, Tunbridge Wells, Kent, TN3 9BD, United Kingdom
- Accounts
- N/A
- Officers
-
FULLER, Isabelle Wendy
— director
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom
-
FULLER, Isabelle Wendy
— director