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What Happened to Phoneybox After Dragons’ Den?

Phoneybox appeared on Dragons’ Den in 2007, Series 4 Episode 3. The business was a wooden replica of red telephone boxes for multi-purpose. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Andrew Peters walked into the Den in 2007 with a wooden replica of red telephone boxes for multi-purpose. They were asking for £100,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Andrew Peters left the Den without backing.

What Happened After the Show

Phoneybox is one of those Den stories that actually lasted. Having appeared on the show in 2007, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Phoneybox Still Available?

Yes. The Phoney Box Co Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Rotamate, Razzamataz Theatre Schools, Steplock, Goodbye My Pet. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05987212
Registered Name
THE PHONEY BOX CO. LTD.
Incorporated
2006-11-02
Company Type
ltd
SIC Codes
32990
Registered Address
6 Argoed Avenue, New Brighton, Mold, Clwyd, CH7 6QL
Accounts
total-exemption-full (period ending 2025-03-31)
Latest Financials
Total Assets Less Liabilities
£294107
Employees
0
Period
2024-04-01 to 2025-03-31
Officers
  • PETERS, Clodagh Maire — secretary
    6, Argoed Avenue, New Brighton, Mold, Clwyd, CH7 6QL, Wales
  • PETERS, Andrew Graham — director
    6, Argoed Avenue, New Brighton, Mold, Clwyd, CH7 6QL, Great Britain
  • PETERS, Clodagh Maire — director
    6, Argoed Avenue, New Brighton, Mold, Clwyd, CH7 6QL, Wales
  • PETERS, Elizabeth Janet — secretary (resigned 2010-08-13)
    Mile House Farm, Chester Road, Dobshill, Hawarden, Flintshire, CH5 3LZ
← Series 4 ← Episode 3