Dragons’ Den TrackerWhat Happened to Phoneybox After Dragons’ Den?
Phoneybox appeared on Dragons’ Den in 2007, Series 4 Episode 3. The business was a wooden replica of red telephone boxes for multi-purpose. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Andrew Peters walked into the Den in 2007 with a wooden replica of red telephone boxes for multi-purpose. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Andrew Peters left the Den without backing.
What Happened After the Show
Phoneybox is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Phoneybox Still in Business?
Yes. Phoneybox appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Rotamate, Razzamataz Theatre Schools, Steplock, Goodbye My Pet. Each has its own story of what happened after the Den.
