Dragons’ Den TrackerWhat Happened to Steplock After Dragons’ Den?
Steplock appeared on Dragons’ Den in 2007, Series 4 Episode 3. The business was a door-bolting security lock. No deal was made — the Dragons decided not to invest. The company has since been dissolved.
The Pitch
Ian Softley walked into the Den in 2007 with a door-bolting security lock. They were asking for £200,000 in exchange for 40% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Ian Softley left the Den without backing.
What Happened After the Show
Steplock did not survive long-term. The company has since been dissolved.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Steplock Still in Business?
No. Steplock is no longer in business. Based on available records, the company is dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Rotamate, Razzamataz Theatre Schools, Phoneybox, Goodbye My Pet. Each has its own story of what happened after the Den.
