Dragons’ Den TrackerWhat Happened to Piddle Patch After Dragons’ Den?
Piddle Patch appeared on Dragons’ Den in 2022, Series 19 Episode 2. The business was a soil-free real grass dog toilet. They secured investment from Steven Bartlett on the show. The business is still active today.
The Pitch
Rebecca Sloan walked into the Den in 2022 with a soil-free real grass dog toilet. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Steven Bartlett offered £50,000 for 30% (20% if/when targets are hit), and Rebecca Sloan accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Piddle Patch is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.
Is Piddle Patch Still in Business?
Yes. Piddle Patch appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Eco Union, The Toto Sleep Company, Nereus. Each has its own story of what happened after the Den.
