Dragons’ Den Tracker

The Pitch

Rebecca Sloan walked into the Den in 2022 with a soil-free real grass dog toilet. They were asking for £50,000 in exchange for 30% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett offered £50,000 for 30% (20% if/when targets are hit), and Rebecca Sloan accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Piddle Patch is one of those Den stories that actually lasted. Having appeared on the show in 2022, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Piddle Patch Still Available?

Yes. Makeality Ltd appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Eco Union, The Toto Sleep Company, Nereus. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Who Let The Dogs In? Deborah Meaden Wants To Know! | Dragons' Den (at 40:55)