Dragons’ Den TrackerWhat Happened to The Toto Sleep Company After Dragons’ Den?
The Toto Sleep Company appeared on Dragons’ Den in 2022, Series 19 Episode 2. The business was a bio-metric sleeping aid for infants. They secured investment from Sara Davies on the show. The business is still active today.
The Pitch
Victoria Fullarton walked into the Den in 2022 with a bio-metric sleeping aid for infants. They were asking for £150,000 in exchange for 35% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Sara Davies offered £150,000 for 35%, and Victoria Fullarton accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
The Toto Sleep Company is one of those Den stories that actually lasted. The company has now been trading for around 4 years since the pitch.
Is The Toto Sleep Company Still in Business?
Yes. The Toto Sleep Company appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Eco Union, Piddle Patch, Nereus. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- SC515034
- Registered Name
- THE GOOD SLEEP COMPANY LTD
- Incorporated
- 2015-09-08
- Company Type
- ltd
- SIC Codes
- 47599
- Registered Address
- 34 High Street, Banff, AB45 1AE, Scotland
- Accounts
- micro-entity (period ending 2025-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £64808
- Employees
- 5
- Period
- 1.10.24 to 30.9.25
- Officers
-
BIRNIE, Jill
— director
34, High Street, Banff, AB45 1AE, Scotland
-
BIRNIE, Scott
— director
34, High Street, Banff, AB45 1AE, Scotland
-
BIRNIE, Jill
— director