Dragons’ Den Tracker

The Pitch

Victoria Fullarton walked into the Den in 2022 with a bio-metric sleeping aid for infants. They were asking for £150,000 in exchange for 35% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Sara Davies offered £150,000 for 35%, and Victoria Fullarton accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

The Toto Sleep Company is one of those Den stories that actually lasted. The business has now been trading for around 9 years since the pitch.

Is The Toto Sleep Company Still Available?

Yes. Toto Sleep Limited appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Eco Union, Piddle Patch, Nereus. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Top 3 Times Entrepreneurs Didn’t Want To Disclose Information | Dragons' Den (at 14:18)