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What Happened to Poo Pod After Dragons’ Den?

Poo Pod appeared on Dragons’ Den in 2008, Series 6 Episode 4. The business was a dog handle with scooping container. No deal was made — the Dragons decided not to invest. The company was dissolved in 2015.

The Pitch

Sue Bell walked into the Den in 2008 with a dog handle with scooping container. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Sue Bell left the Den without backing.

What Happened After the Show

Poo Pod did not survive long-term. The company was dissolved in 2015, some 7 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Poo Pod Still Available?

No. Bell and Barker Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Buggy Boot, Rapstrap, Really Fresh Olive Oil Club, S-Brief. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05142294
Registered Name
BELL AND BARKER LIMITED
Incorporated
2004-06-01 (ceased 2015-08-11)
Company Type
ltd
SIC Codes
46190
Registered Address
109 Imperial Avenue, Mayland, Chelmsford, CM3 6AJ
Accounts
total-exemption-small (period ending 2013-09-30)
Officers
  • BELL, Susan — secretary (resigned 2013-05-02)
    16 Greenmount Road, Darlington, County Durham, DL3 8EP
  • VOSS, Tracey Louise — secretary (resigned 2014-08-05)
    109, Imperial Avenue, Mayland, Chelmsford, CM3 6AJ, England
  • YORK PLACE COMPANY SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2005-03-10)
    12 York Place, Leeds, West Yorkshire, LS1 2DS
  • BELL, Neil — director (resigned 2011-03-11)
    16 Greenmount Road, Darlington, County Durham, DL3 8EP
  • BELL, Susan — director (resigned 2013-05-02)
    16 Greenmount Road, Darlington, County Durham, DL3 8EP
  • VOSS, Tracey Louise — director (resigned 2014-08-05)
    109, Imperial Avenue, Mayland, Chelmsford, CM3 6AJ, England
  • YORK PLACE COMPANY NOMINEES LIMITED — corporate-nominee-director (resigned 2005-03-10)
    12 York Place, Leeds, West Yorkshire, LS1 2DS
← Series 6 ← Episode 4