Dragons’ Den Tracker

The Pitch

Aurora Tyas walked into the Den in 2014 with a travel underwear for women. They were asking for £65,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Aurora Tyas left the Den without backing.

What Happened After the Show

Pop&Go Knickers did not survive long-term. The company was dissolved in 2018, some 4 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Pop&Go Knickers Still Available?

No. Expertrum Ltd is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mainstage Travel (renamed Mainstage Festivals), Reviveaphone (renamed LikeWize Repair), Unique Automation, Big Waves. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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"You'd Get Arrested" | Dragons' Den

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#TryEverythingOnce - Tuk Tuk Driver for 2 weeks in Asia