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What Happened to Unique Automation After Dragons’ Den?

Unique Automation appeared on Dragons’ Den in 2014, Series 11 Episode 7. The business was a mobile app controlling bathroom fittings. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Fredy Vasilev walked into the Den in 2014 with a mobile app controlling bathroom fittings. They were asking for £1,000.000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Fredy Vasilev left the Den without backing.

What Happened After the Show

Unique Automation is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Unique Automation Still in Business?

Yes. Unique Automation appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mainstage Travel (renamed Mainstage Festivals), Reviveaphone (renamed LikeWize Repair), Big Waves, Pop&Go Knickers. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05174453
Registered Name
UNIQUE AUTOMATION LIMITED
Incorporated
2004-07-08
Company Type
ltd
SIC Codes
27900
Registered Address
Unit 14 Orion Business Centre, Surrey Canal Road, London, SE14 5RT, England
Accounts
dormant (period ending 2024-07-31)
Latest Financials
Total Assets Less Liabilities
£1000
Period
2023-08-01 to 2024-07-31
Officers
  • VASSILEV, Plamen Spassov — director
    2 Russia Court East, Onega Gate, Surrey Quays, SE16 7PF
  • SHAH, Illa — secretary (resigned 2005-07-07)
    5 Carisbrooke Close, Stanmore, Middlesex, HA7 1LX
  • VASSILEVA, Adelina — secretary (resigned 2025-03-10)
    12 Orion Bus. Cent., Surrey Canal Road, London, SE14 5RT
← Series 11 ← Episode 7