Dragons’ Den TrackerWhat Happened to Poppy's Picnic After Dragons’ Den?
Poppy's Picnic appeared on Dragons’ Den in 2018, Series 15 Episode 11. The business was a raw, natural dog food brand. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Dylan Watkins and Louise Mackintosh walked into the Den in 2018 with a raw, natural dog food brand. They were asking for £60,000 in exchange for 15% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £60,000 for 15%, and Dylan Watkins and Louise Mackintosh accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Poppy's Picnic is one of those Den stories that actually lasted. Having appeared on the show back in 2018, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Poppy's Picnic Still in Business?
Yes. Poppy's Picnic appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Glazesafe Limited, Date Smoothie, Parkour Generations, Sprayaway UK. Each has its own story of what happened after the Den.
