Dragons’ Den Tracker

The Pitch

Gemma Judd walked into the Den in 2018 with a tanning colour accessories. They were asking for £50,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Gemma Judd left the Den without backing.

What Happened After the Show

Sprayaway UK did not survive long-term. The company was dissolved in 2018 — just a year after appearing on the show.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Sprayaway UK Still Available?

No. Spray Away Shield Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Poppy's Picnic, Glazesafe Limited, Date Smoothie, Parkour Generations. Each has its own story of what happened after the Den.