Dragons’ Den Tracker

The Pitch

Suzanne Haines, Astyn Demaine and Omar Mian walked into the Den in 2023 with a vegan and eco friendly perfumes. They were asking for £50,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Steven Bartlett and Peter Jones offered £50,000 for 20%, and Suzanne Haines, Astyn Demaine and Omar Mian accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Potion Paris is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.

Is Potion Paris Still in Business?

Yes. Potion Paris appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Grow Sow Simple, Nana's Chutneys, Road Rower. Each has its own story of what happened after the Den.

Watch the Pitch

Videos

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Steven Smells A Money-Making Product | Dragons' Den

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Are Two Dragons Better Than One? | Dragons' Den

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Will this potion work on the dragons? | Dragons' Den - BBC