Dragons’ Den TrackerWhat Happened to Road Rower After Dragons’ Den?
Road Rower appeared on Dragons’ Den in 2023, Series 20 Episode 3. The business was a outdoor exercise machine combining rowing and cycling. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Rupert Cattell walked into the Den in 2023 with a outdoor exercise machine combining rowing and cycling. They were asking for £50,000 in exchange for 10% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Rupert Cattell left the Den without backing.
What Happened After the Show
Road Rower is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.
Is Road Rower Still in Business?
Yes. Road Rower appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Potion Paris, Grow Sow Simple, Nana's Chutneys. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 09636946
- Registered Name
- ROADROWER LIMITED
- Incorporated
- 2015-06-12
- Company Type
- ltd
- SIC Codes
- 47990
- Registered Address
- Longstaff Gentle & Co, 61 Harpur Street, Bedford, MK40 2SS, United Kingdom
- Accounts
- total-exemption-full (period ending 2025-06-30)
- Latest Financials
- Total Assets Less Liabilities
- £10969
- Employees
- 2
- Period
- 1.7.24 to 30.6.25
- Officers
-
CATTELL, Juliette Lloyd
— director
Longstaff Gentle & Co, 61 Harpur Street, Bedford, MK40 2SS, United Kingdom
-
CATTELL, Rupert Paul
— director
Longstaff Gentle & Co, 61 Harpur Street, Bedford, MK40 2SS, United Kingdom
-
CATTELL, Juliette Lloyd
— secretary (resigned 2022-07-25)
32a, Brondesbury Villas, London, NW6 6AA, England
-
MICHELMORES SECRETARIES LIMITED
— corporate-secretary (resigned 2024-06-30)
Woodwater House, Pynes Hill, Exeter, EX2 5WR, United Kingdom
-
CATTELL, Juliette Lloyd
— director