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What Happened to Project Y After Dragons’ Den?

Project Y appeared on Dragons’ Den in 2005, Series 1 Episode 2. The business was a fair trade organic fast-food outlets. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Justin Gabriel walked into the Den in 2005 with a fair trade organic fast-food outlets. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Justin Gabriel left the Den without backing.

What Happened After the Show

Project Y is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Project Y Still in Business?

Yes. Project Y appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Grails Ltd, Stable Table, Mandala Aroma, Kestrel Aerospace PAV. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06276029
Registered Name
PROJECTY LIMITED
Incorporated
2007-06-11 (ceased 2026-02-10)
Company Type
ltd
SIC Codes
82990
Registered Address
Avery House, Avery Hill Road, New Eltham, London, SE9 2BD
Accounts
micro-entity (period ending 2025-04-01)
Latest Financials
Total Assets Less Liabilities
-21520
Employees
0
Period
02/04/2024 to 01/04/2025
Officers
  • CASTLE, Dave — secretary
    Avery House, Avery Hill Road, New Eltham, London, SE9 2BD
  • CASTLE, Dave — director
    Avery House, Avery Hill Road, New Eltham, London, SE9 2BD
  • MCDOUGALL, Duncan — secretary (resigned 2007-09-24)
    61 Farnborough Road, Farnham, Surrey, GU9 9AJ
  • SECRETARIAL APPOINTMENTS LIMITED — corporate-nominee-secretary (resigned 2007-06-11)
    16 Churchill Way, Cardiff, CF10 2DX
  • BRUCE, Peter Moreton — director (resigned 2012-03-30)
    Bedford Cottage, Clayhill Road Burghfield, Reading, Berkshire, RG30 3SE
  • DAVIES, Peter Henry — director (resigned 2010-09-20)
    Atlas. Media City Building No9, PO BOX 502196, Dubai, United Arab Emirates
  • CORPORATE APPOINTMENTS LIMITED — corporate-nominee-director (resigned 2007-06-11)
    16 Churchill Way, Cardiff, CF10 2DX
← Series 1 ← Episode 2