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What Happened to Project Y After Dragons’ Den?

Project Y appeared on Dragons’ Den in 2005, Series 1 Episode 2. The business was a fair trade organic fast-food outlets. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Justin Gabriel walked into the Den in 2005 with a fair trade organic fast-food outlets. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Justin Gabriel left the Den without backing.

What Happened After the Show

Project Y is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Project Y Still Available?

Yes. Southern Hospitality Uk Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Grails Ltd, Stable Table, Mandala Aroma, Kestrel Aerospace PAV. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05277425
Registered Name
SOUTHERN HOSPITALITY UK LIMITED
Incorporated
2004-11-03
Company Type
ltd
SIC Codes
47910
Registered Address
1 Rebirth House Europa Triangle, John Gilbert Way, Trafford Park, Manchester, M17 1FP, England
Accounts
total-exemption-full (period ending 2025-09-30)
Latest Financials
Total Assets Less Liabilities
£729743
Employees
23
Period
1 October 2024 to 30 September 2025
Officers
  • GILCHRIST, Justin — secretary
    1 Rebirth House, Europa Triangle, John Gilbert Way, Trafford Park, Manchester, M17 1FP, England
  • GILCHRIST, Justin — director
    1 Rebirth House, Europa Triangle, John Gilbert Way, Trafford Park, Manchester, M17 1FP, England
  • BRUMLEY, Gregory — secretary (resigned 2010-05-28)
    South, Lord Byron Square, Salford Quays, M50 2XH
  • INCORPORATE SECRETARIAT LIMITED — corporate-nominee-secretary (resigned 2004-11-03)
    4th Floor, 3 Tenterden Street, Hanover Square, London, W1S 1TD
  • BRUMLEY, Gregory — director (resigned 2010-05-28)
    428 Wilmslow Road, Manchester, M20 3BW
  • GABRIEL, Justin — director (resigned 2006-11-01)
    14 South View, Woodley, Stockport, SK6 1PD
← Series 1 ← Episode 2