Dragons’ Den TrackerWhat Happened to Pure Bake After Dragons’ Den?
Pure Bake appeared on Dragons’ Den in 2005, Series 1 Episode 2. The business was a additive-free baking powders. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.
The Pitch
Marianne Jones walked into the Den in 2005 with a additive-free baking powders. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Marianne Jones left the Den without backing.
What Happened After the Show
Pure Bake did not survive long-term. The company was dissolved in 2013, some 8 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Pure Bake Still in Business?
No. Pure Bake is no longer in business. Based on available records, the company is dissolved (2013).
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Grails Ltd, Stable Table, Mandala Aroma, Kestrel Aerospace PAV. Each has its own story of what happened after the Den.
