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What Happened to Pure Bake After Dragons’ Den?

Pure Bake appeared on Dragons’ Den in 2005, Series 1 Episode 2. The business was a additive-free baking powders. No deal was made — the Dragons decided not to invest. The company was dissolved in 2013.

The Pitch

Marianne Jones walked into the Den in 2005 with a additive-free baking powders. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Marianne Jones left the Den without backing.

What Happened After the Show

Pure Bake did not survive long-term. The company was dissolved in 2013, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Pure Bake Still Available?

No. The Master Mix Baking Company Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Grails Ltd, Stable Table, Mandala Aroma, Kestrel Aerospace PAV. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05209536
Registered Name
THE MASTER MIX BAKING COMPANY LIMITED
Incorporated
2004-08-18 (ceased 2013-11-19)
Company Type
ltd
SIC Codes
77400
Registered Address
27 Achilles Road, West Hampstead, London, NW6 1DZ
Accounts
total-exemption-small (period ending 2012-08-31)
Officers
  • JONES, Marianne — secretary
    27 Achilles Road, West Hampstead, London, NW6 1DZ
  • JONES, Florence May — director
    Priory Grange, Hereford Road, Monmouth, Gwent, NP5 3HN
  • JONES, Marianne — director
    27 Achilles Road, West Hampstead, London, NW6 1DZ
  • PURNELL, Victoria Rhiannon — director
    27 Achilles Road, West Hampstead, London, NW6 1DZ
  • PURNELL, Robert Ernest — secretary (resigned 2010-12-13)
    33 Minton Mews, Lymington Road, West Hampstead, NW6 1XX
← Series 1 ← Episode 2