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What Happened to Purepotions Skincare (renamed Balmonds) After Dragons’ Den?

Purepotions Skincare (renamed Balmonds) appeared on Dragons’ Den in 2012, Series 10 Episode 9. The business was a sensitive skincare cream. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Natalie Balmond and Weze Hannam walked into the Den in 2012 with a sensitive skincare cream. They were asking for £90,000 in exchange for 15% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Natalie Balmond and Weze Hannam left the Den without backing.

What Happened After the Show

Purepotions Skincare (renamed Balmonds) is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Purepotions Skincare (renamed Balmonds) Still in Business?

Yes. Purepotions Skincare (renamed Balmonds) appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Karuma Innovations, Pro-Tec Covers, Nebo, Snowmule. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06207697
Registered Name
PUREPOTIONS SKINCARE LTD.
Incorporated
2007-04-10 (ceased 2022-10-12)
Company Type
ltd
SIC Codes
47750
Registered Address
2/3 Pavilion Buildings, Brighton, BN1 1EE
Accounts
total-exemption-full (period ending 2017-03-31)
Latest Financials
Total Assets Less Liabilities
£99619
Period
2016-04-01 to 2017-03-31
Officers
  • BALMOND, Natalie — secretary
    Unit B Level 1, New England House, New England Street, Brighton, East Sussex, BN1 4GH, United Kingdom
  • APPS, Paul — director (resigned 2010-09-05)
    Unit 70 Level 3 New England House, New England Street, Brighton, East Sussex, BN1 4GH
  • BALMOND, Natalie — director (resigned 2016-03-03)
    Unit B Level 1 New England House, New England Street, Brighton, East Sussex, BN1 4GH
  • BARBER, Leslie Christopher — director (resigned 2018-08-02)
    Unit B Level 1, New England House, New England Street, Brighton, East Sussex, BN1 4GH, United Kingdom
  • BATHAM READ, Lucy Jane — director (resigned 2013-02-05)
    North America Farm, Hundred Acre Lane, Streat, Hassocks, Sussex, BN6 8SH
  • ELSDEN, John Kirk Saunderson — director (resigned 2011-10-14)
    Bucks Head, Hammerpond Road, Plummers Plain, Horsham, West Sussex, RH13 6PF, United Kingdom
  • MCINTOSH, Francesca Louise — director (resigned 2021-03-22)
    Unit B Level 1, New England House, New England Street, Brighton, East Sussex, BN1 4GH, United Kingdom
  • RAINE, Sarah — director (resigned 2007-04-30)
    6 The Diggers, 30 Golf Drive, Brighton, East Sussex, BN1 7LB
  • SOMERS, Daniel Peter — director (resigned 2019-01-21)
    Unit B Level 1, New England House, New England Street, Brighton, East Sussex, BN1 4GH, England
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