Dragons’ Den Tracker

The Pitch

Chris Poole and Ashley Watson walked into the Den in 2012 with a guitar teaching aid for infants. They were asking for £75,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Chris Poole and Ashley Watson left the Den without backing.

What Happened After the Show

PWM Media Ltd did not survive long-term. The company was dissolved in 2021, some 9 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is PWM Media Ltd Still Available?

No. PWM Media Uk Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Karuma Innovations, Pro-Tec Covers, Nebo, Snowmule. Each has its own story of what happened after the Den.