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What Happened to Raw Bake Station After Dragons’ Den?

Raw Bake Station appeared on Dragons’ Den in 2020, Series 17 Episode 12. The business was a vegan chocolates and treats. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Genevieve Waxman walked into the Den in 2020 with a vegan chocolates and treats. They were asking for £50,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Genevieve Waxman left the Den without backing.

What Happened After the Show

Raw Bake Station is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Raw Bake Station Still in Business?

Yes. Raw Bake Station appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Lemuro, TOAD.ai, Dr M's Oral Brush, Dripboost. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
10152776
Registered Name
RAW BAKE STATION LIMITED
Incorporated
2016-04-28
Company Type
ltd
SIC Codes
10710
Registered Address
3rd Floor Eastgate, Castle St, Manchester, M3 4LZ, United Kingdom
Accounts
total-exemption-full (period ending 2024-04-30)
Latest Financials
Total Assets Less Liabilities
-12654
Employees
2
Period
1-5-2023 to 30-4-2024
Officers
  • WAXMAN, Genevieve Victoria — director
    3rd Floor Eastgate, Castle St, Manchester, M3 4LZ, United Kingdom