Dragons’ Den TrackerWhat Happened to TOAD.ai After Dragons’ Den?
TOAD.ai appeared on Dragons’ Den in 2020, Series 17 Episode 12. The business was a outdoor advertising software. They secured investment from Tej Lalvani on the show. The business is still active today.
The Pitch
George Hintzen walked into the Den in 2020 with a outdoor advertising software. They were asking for £100,000 in exchange for 10% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani offered £100,000 for 10%, and George Hintzen accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
TOAD.ai is one of those Den stories that actually lasted. Having appeared on the show back in 2020, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is TOAD.ai Still in Business?
Yes. TOAD.ai appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Lemuro, Raw Bake Station, Dr M's Oral Brush, Dripboost. Each has its own story of what happened after the Den.
