Dragons’ Den TrackerWhat Happened to Rehook After Dragons’ Den?
Rehook appeared on Dragons’ Den in 2019, Series 17 Episode 4. The business was a bicycle tool. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Wayne Taylor walked into the Den in 2019 with a bicycle tool. They were asking for £50,000 in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £50,000 for 25%, and Wayne Taylor accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
Rehook is one of those Den stories that actually lasted. Having appeared on the show back in 2019, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Rehook Still in Business?
Yes. Rehook appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Fine Diet App, Clothes Doctor, Bespoke Classical Music, Barking Bakery. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 15898102
- Registered Name
- REHOOK LTD
- Incorporated
- 2024-08-14
- Company Type
- ltd
- SIC Codes
- 73110
- Registered Address
- 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE, United Kingdom
- Accounts
- total-exemption-full (period ending 2025-08-31)
- Latest Financials
- Total Assets Less Liabilities
- -5456
- Employees
- 1
- Period
- 2024-09-01 to 31 August 2025
- Officers
-
BERRY, James Sebastian
— director
3rd Floor, 86-90, Paul Street, London, England, EC2A 4NE, United Kingdom
-
WAITE, William John Cameron
— director
3rd Floor, 86-90, Paul Street, London, England, EC2A 4NE, United Kingdom
-
BERRY, James Sebastian
— director