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What Happened to Reward Life Limited After Dragons’ Den?

Reward Life Limited appeared on Dragons’ Den in 2009, Series 7 Episode 2. The business was a online security storage for financial documents. No deal was made — the Dragons decided not to invest. The company was dissolved in 2017.

The Pitch

Chris and Robert Downham walked into the Den in 2009 with a online security storage for financial documents. They were asking for £100,000 in exchange for 10% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Chris and Robert Downham left the Den without backing.

What Happened After the Show

Reward Life Limited did not survive long-term. The company was dissolved in 2017, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Reward Life Limited Still in Business?

No. Reward Life Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at BassToneSlap, Talpa Products Ltd, Roto Suite, Whole Leaf Company. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
05078570
Registered Name
REWARD LIFE LIMITED
Incorporated
2004-03-19 (ceased 2017-01-17)
Company Type
ltd
SIC Codes
65110, 65120, 65300, 66220
Registered Address
12 Elmore Road Elmore Road, Sheffield, S10 1BY, England
Accounts
dormant (period ending 2015-12-31)
Latest Financials
Period
2015-01-01 to 2015-12-31
Officers
  • DOWNHAM, Robert Andrew — secretary
    12 Elmore Road, Elmore Road, Sheffield, S10 1BY, England
  • DOWNHAM, Christopher Townley — director
    12, Elmore Road, Sheffield, S10 1BY, United Kingdom
  • DOWNHAM, Peter — secretary (resigned 2004-04-27)
    Flat 9, Borough Mews, Bedford Street, Sheffield, South Yorkshire, S6 3BT
  • ANDREWS, Steven Kenneth — director (resigned 2009-03-05)
    Apt 5, Sycamore Court Chelsea Road, Sheffield, South Yorkshire, S11 9BN
  • DOWNHAM, Christopher Townley — director (resigned 2009-03-05)
    69d Victoria Street, Sheffield, South Yorkshire, S3 7QD
  • DOWNHAM, Robert Andrew — director (resigned 2010-05-13)
    38, Church Street, Clowne, Chesterfield, Derbyshire, S43 4BL, Great Britain
  • HARRIS, Matthew Alan Joseph — director (resigned 2008-11-28)
    37, Morley Street, Sheffield, South Yorkshire, S6 2PL, United Kingdom
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