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What Happened to Rio - A Taste Of Brazil (Cajado) After Dragons’ Den?

Rio - A Taste Of Brazil (Cajado) appeared on Dragons’ Den in 2013, Series 11 Episode 2. The business was a brazilian food dishes. No deal was made — the Dragons decided not to invest. The company was dissolved in 2021.

The Pitch

Alba McConnell and Colin Pearson walked into the Den in 2013 with a brazilian food dishes. They were asking for £50,000 in exchange for 20% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Alba McConnell and Colin Pearson left the Den without backing.

What Happened After the Show

Rio - A Taste Of Brazil (Cajado) did not survive long-term. The company was dissolved in 2021, some 8 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Rio - A Taste Of Brazil (Cajado) Still in Business?

No. Rio - A Taste Of Brazil (Cajado) is no longer in business. Based on available records, the company is dissolved (2021).

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Running Mat, Original Jerky (renamed Texas Joe's), BUKcase, The Rotaire Dryline. Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
13094594
Registered Name
TASTE OF BRAZIL LTD
Incorporated
2020-12-22
Company Type
ltd
SIC Codes
56102, 56103, 56210, 96090
Registered Address
574 Commercial Road, London, E14 7JD, England
Accounts
micro-entity (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£2885
Employees
0
Period
2024-01-01 to 2024-12-31
Officers
  • KINCHIN, Richard John — director
    570, Commercial Road, London, E14 7JD, United Kingdom