Dragons’ Den TrackerWhat Happened to Scrubbys Vegetable Crisps After Dragons’ Den?
Scrubbys Vegetable Crisps appeared on Dragons’ Den in 2014, Series 12 Episode 1. The business was a low-fat vegetable crisps. No deal was made — the Dragons decided not to invest. The company was sold in 2017.
The Pitch
John and Claire Brumby walked into the Den in 2014 with a low-fat vegetable crisps. They were asking for £75,000 in exchange for 15% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and John and Claire Brumby left the Den without backing.
What Happened After the Show
Scrubbys Vegetable Crisps was sold in 2017. An acquisition can signal very different things — sometimes it’s a strong exit for the founders, sometimes it’s a distressed sale to recover creditor debts. Without more specific information, the nature of the exit here isn’t clear.
Is Scrubbys Vegetable Crisps Still in Business?
Scrubbys Vegetable Crisps was sold in 2017. Whether the business continues to trade under new ownership is not publicly confirmed.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Swing Patrol London, Skribbies, Frame Again, Replicable war machine. Each has its own story of what happened after the Den.
