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What Happened to Swing Patrol London After Dragons’ Den?

Swing Patrol London appeared on Dragons’ Den in 2014, Series 12 Episode 1. The business was a swing dancing classes in london. They secured investment from Deborah Meaden on the show. The business is still active today.

The Pitch

Scott Cupit walked into the Den in 2014 with a swing dancing classes in london. They were asking for £65,000 in exchange for 20% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Deborah Meaden offered £65,000 for 20%, and Scott Cupit accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Swing Patrol London is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Swing Patrol London Still in Business?

Yes. Swing Patrol London appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Skribbies, Frame Again, Scrubbys Vegetable Crisps, Replicable war machine. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
06693075
Registered Name
SWING PATROL UK LIMITED
Incorporated
2008-09-09
Company Type
ltd
SIC Codes
93290
Registered Address
Maggie Quigley Bookkeeping 5 Tunstall Studios, 34-44 Tunstall Road, London, SW9 8DA
Accounts
total-exemption-full (period ending 2025-06-30)
Latest Financials
Total Assets Less Liabilities
£25417
Employees
0
Period
2024-07-01 to 2025-06-30
Officers
  • CUPIT, Scott Rowan — director
    Maggie Quigley Bookkeeping, 5 Tunstall Studios, 34-44 Tunstall Road, London, SW9 8DA
  • LYNCH, Sive Jane — director
    Maggie Quigley Bookkeeping, 5 Tunstall Studios, 34-44 Tunstall Road, London, SW9 8DA
  • MCS FORMATIONS LIMITED — corporate-secretary (resigned 2012-09-20)
    235, Old Marylebone Road, London, NW1 5QT
  • CUPIT, Scott Rowan — director (resigned 2024-03-01)
    Maggie Quigley Bookkeeping, 5 Tunstall Studios, 34-44 Tunstall Road, London, SW9 8DA
  • FUNDER, Claudia Anna — director (resigned 2024-03-01)
    25, Station Road, Seddon, Victoria 3011, Australia
← Series 12 ← Episode 1