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What Happened to Second Hand Styling After Dragons’ Den?

Second Hand Styling appeared on Dragons’ Den in 2023, Series 20 Episode 6. The business was a clothes-swapping service funded by subscriptions. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Lucy Norris walked into the Den in 2023 with a clothes-swapping service funded by subscriptions. They were asking for £70,000 in exchange for 12% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Lucy Norris left the Den without backing.

What Happened After the Show

Second Hand Styling is one of those Den stories that actually lasted. The company has now been trading for around 3 years since the pitch.

Is Second Hand Styling Still in Business?

Yes. Second Hand Styling appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at The Dog-G8, Adapt Ability Omeo, Street Food Ventures. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07781260
Registered Name
REVOLUTION, THE SECOND HAND STYLING CO LTD
Incorporated
2011-09-21 (ceased 2015-05-05)
Company Type
ltd
SIC Codes
82990
Registered Address
Overdene House, 49 Church Street, Theale, Berkshire, RG7 5BX
Accounts
total-exemption-small (period ending 2013-05-31)
Officers
  • MACEWAN, Claire Suzanne — director
    Overdene House, 49 Church Street, Theale, Berkshire, RG7 5BX, United Kingdom