Dragons’ Den TrackerWhat Happened to Seraphina After Dragons’ Den?
Seraphina appeared on Dragons’ Den in 2007, Series 5 Episode 8. The business was a elasticated girdle for pregnant women. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.
The Pitch
Peter Caddick and Deborah Coates walked into the Den in 2007 with a elasticated girdle for pregnant women. They were asking for £75,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Peter Caddick and Deborah Coates left the Den without backing.
What Happened After the Show
Seraphina did not survive long-term. The company has since been dissolved.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Seraphina Still in Business?
No. Seraphina is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ElectroExpo (renamed Chocbox ), Tingo Tang, Mr Stripey, Magnetic Connection. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- SC814094
- Registered Name
- SERAPHINA LIMITED
- Incorporated
- 2024-06-19 (ceased 2025-11-25)
- Company Type
- ltd
- SIC Codes
- 58290
- Registered Address
- 8 Bowes Crescent, Glasgow, G69 7LX, United Kingdom
- Accounts
- N/A
- Officers
-
AASHIK, Sayf
— director
8, Bowes Crescent, Glasgow, G69 7LX, United Kingdom
-
AASHIK, Sayf
— director