Dragons’ Den TrackerWhat Happened to Seraphina After Dragons’ Den?
Seraphina appeared on Dragons’ Den in 2007, Series 5 Episode 8. The business was a elasticated girdle for pregnant women. No deal was made — the Dragons decided not to invest. The current status of the business is not publicly known.
The Pitch
Peter Caddick and Deborah Coates walked into the Den in 2007 with a elasticated girdle for pregnant women. They were asking for £75,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Peter Caddick and Deborah Coates left the Den without backing.
What Happened After the Show
There is limited public information available about what happened to Seraphina after the show. It doesn’t appear to have built a significant public profile, which may suggest it never scaled — though some businesses continue to operate quietly without much online presence.
Is Seraphina Still Available?
There is no clear public information confirming the current trading status of Seraphina. It may still be operating, but it has a limited public presence.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at ElectroExpo (renamed Chocbox ), Tingo Tang, Mr Stripey, Magnetic Connection. Each has its own story of what happened after the Den.
