Dragons’ Den TrackerWhat Happened to Sisserou After Dragons’ Den?
Sisserou appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a liqueur made from rum and coconut. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Julie LeRoun walked into the Den in 2005 with a liqueur made from rum and coconut. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Julie LeRoun left the Den without backing.
What Happened After the Show
Sisserou is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Sisserou Still Available?
Yes. Sisserou Marketing Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Style Bible, SheWee. Each has its own story of what happened after the Den.
Companies House Data
- Status
- active
- Company Number
- 04619523
- Registered Name
- SISSEROU MARKETING LIMITED
- Incorporated
- 2002-12-17
- Company Type
- ltd
- SIC Codes
- 46342
- Registered Address
- Eller How Cottage, Lindale, Grange-Over-Sands, Cumbra, LA11 6NA, England
- Accounts
- micro-entity (period ending 2025-04-30)
- Latest Financials
- Total Assets Less Liabilities
- £100758
- Employees
- 1
- Period
- 2024-05-01 to 2025-04-30
- Officers
-
LA RONDE, Julia Antonia
— director
33 Hughenden Road, Hughenden Road, Norwich, NR1 2PX, England
-
PACKHAM, James Aylmer
— secretary (resigned 2013-12-04)
120 College Road, Norwich, Norfolk, NR2 3JB
-
PACKHAM, James Aylmer
— secretary (resigned 2003-03-24)
120 College Road, Norwich, Norfolk, NR2 3JB
-
SMITHSON, Glenda Jane
— secretary (resigned 2007-01-04)
122 Cantley Lane, Cringleford, Norwich, Norfolk, NR4 6TD
-
LA RONDE, Julia Antonia
— director