Dragons’ Den TrackerWhat Happened to Sisserou After Dragons’ Den?
Sisserou appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a liqueur made from rum and coconut. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Julie LeRoun walked into the Den in 2005 with a liqueur made from rum and coconut. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Julie LeRoun left the Den without backing.
What Happened After the Show
Sisserou is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Sisserou Still in Business?
Yes. Sisserou appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Style Bible, SheWee. Each has its own story of what happened after the Den.
Companies House Data
- Status
- active
- Company Number
- 03756726
- Registered Name
- SISSEROU LIMITED
- Incorporated
- 1999-04-21
- Company Type
- ltd
- SIC Codes
- 74990
- Registered Address
- Eller How Cottage, Lindale, Grange-Over-Sands, Cumbria, LA11 6NA, England
- Accounts
- micro-entity (period ending 2025-04-30)
- Latest Financials
- Total Assets Less Liabilities
- £5545
- Employees
- 1
- Period
- 2024-05-01 to 2025-04-30
- Officers
-
LA RONDE, Julia Antonia
— director
Eller How Cottage, Lindale, Grange-Over-Sands, Cumbria, LA11 6NA, England
-
PACKHAM, James Aylmer
— secretary (resigned 2014-04-21)
120 College Road, Norwich, Norfolk, NR2 3JB
-
TEMPLE SECRETARIES LIMITED
— corporate-nominee-secretary (resigned 1999-04-21)
788-790 Finchley Road, London, NW11 7TJ
-
COMPANY DIRECTORS LIMITED
— corporate-nominee-director (resigned 1999-04-21)
788-790 Finchley Road, London, NW11 7TJ
-
LA RONDE, Julia Antonia
— director