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What Happened to Style Bible After Dragons’ Den?

Style Bible appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a online travel destination recommendations. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Amanda Zuydervelt walked into the Den in 2005 with a online travel destination recommendations. They were asking for £250,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Amanda Zuydervelt left the Den without backing.

What Happened After the Show

Style Bible is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Style Bible Still Available?

Yes. Stylebible Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Sisserou, SheWee. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05292878
Registered Name
STYLEBIBLE LIMITED
Incorporated
2004-11-22
Company Type
ltd
SIC Codes
63120, 96090
Registered Address
Winton House, Winton Square, Basingstoke, RG21 8EN, England
Accounts
total-exemption-full (period ending 2025-04-30)
Latest Financials
Total Assets Less Liabilities
-147633
Employees
0
Period
1 May 2024 to 30 April 2025
Officers
  • ZUYDERVELT, Amanda Victoria — director
    Winton House, Winton Square, Basingstoke, RG21 8EN, England
  • KELLOCK, Claire — secretary (resigned 2006-10-11)
    Flat 1 102 Brondesbury Villas, Queens Park, London, NW6 6AD
  • KENSINGTON (SECRETARIAL & REGISTRAR) SERVICES LIMITED — corporate-secretary (resigned 2008-10-28)
    36-28 Westbourne Grove, Newton Road, London, W2 5SH
  • TEMPLE SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2004-11-22)
    788-790 Finchley Road, London, NW11 7TJ
  • COMPANY DIRECTORS LIMITED — corporate-nominee-director (resigned 2004-11-22)
    788-790 Finchley Road, London, NW11 7TJ
← Series 2 ← Episode 2