Dragons’ Den TrackerWhat Happened to Style Bible After Dragons’ Den?
Style Bible appeared on Dragons’ Den in 2005, Series 2 Episode 2. The business was a online travel destination recommendations. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Amanda Zuydervelt walked into the Den in 2005 with a online travel destination recommendations. They were asking for £250,000 in exchange for 25% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Amanda Zuydervelt left the Den without backing.
What Happened After the Show
Style Bible is one of those Den stories that actually lasted. Having appeared on the show back in 2005, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Style Bible Still in Business?
Yes. Style Bible appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Bedlam Puzzles, Orikaso (Flatwork UK), Sisserou, SheWee. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 09307180
- Registered Name
- NOTH EAST STYLE BIBLE LIMITED
- Incorporated
- 2014-11-12 (ceased 2016-04-26)
- Company Type
- ltd
- Registered Address
- 18a Cumberland Place, Birtley, Chester Le Street, County Durham, DH3 2AT, United Kingdom
- Accounts
- null
- Officers
-
HAWKE, Lesley Ann
— director
18a, Cumberland Place, Birtley, Chester Le Street, County Durham, DH3 2AT, United Kingdom
-
HAWKE, Lesley Ann
— director