What Happened to Soft Paws After Dragons’ Den?
Soft Paws appeared on Dragons’ Den in 2006, Series 3 Episode 3. The business was a paw protection for cats. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Peter To walked into the Den in 2006 with a paw protection for cats. They were asking for N/A.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Peter To left the Den without backing.
What Happened After the Show
Soft Paws is one of those Den stories that actually lasted. Having appeared on the show in 2006, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Soft Paws Still Available?
Yes. Soft Claws Uk Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at First Light Solutions, The Knowledge, UR-In The Paper, Itsa. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 05620061
- Registered Name
- SOFT CLAWS UK LIMITED
- Incorporated
- 2005-11-11
- Company Type
- ltd
- SIC Codes
- 47789
- Registered Address
- The Croft, Mottingham Lane, London, SE9 4RX, England
- Accounts
- micro-entity (period ending 2024-11-30)
- Latest Financials
- Total Assets Less Liabilities
- £5504
- Employees
- 0
- Period
- 1 December 2023 to 30 November 2024
- Officers
-
TO, Peter
— director
The Croft, Mottingham Lane, London, SE9 4RX, England
-
TO, Alan
— secretary (resigned 2007-06-28)
8 Leather Road, Surrey Quays, London, SE16 2QG
-
TO, Amanda
— secretary (resigned 2010-01-29)
6 Sunderland Mount, Sunderland Road, Forest Hill, London, SE23 2PU
-
TO, Amanda
— secretary (resigned 2006-03-28)
3 Raleigh Court, 85 Evelyn Street, Deptford, Deptford, London, SE8 5SE
-
WHITELEY, Stephanie
— secretary (resigned 2010-04-23)
193, Lower Road, Surrey Quays, London, SE16 2LW, England
-
HAYSOM SILVERTON & PARTNERS
— corporate-director (resigned 2006-11-11)
Norfolk House Centre, 82 Saxon Gate West, Milton Keynes, Bucjinghamshire, MI9 2DL
-
TO, Peter
— director
Dragons’ Den Tracker