Den Tracker logoDragons’ Den Tracker

What Happened to Soulful Mood Music After Dragons’ Den?

Soulful Mood Music appeared on Dragons’ Den in 2012, Series 10 Episode 4. The business was a ornate tea company. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Simon Zhao and James Whybrow walked into the Den in 2012 with a ornate tea company. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Simon Zhao and James Whybrow left the Den without backing.

What Happened After the Show

Soulful Mood Music is one of those Den stories that actually lasted. Having appeared on the show back in 2012, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is Soulful Mood Music Still in Business?

Yes. Soulful Mood Music appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Primal Parking, Wheelbarrow Booster, Lost For Words!, Showerfriend. Each has its own story of what happened after the Den.

Companies House Data

Status
active
Company Number
12379056
Registered Name
SOULFUL MUSIC LTD
Incorporated
2019-12-30
Company Type
ltd
SIC Codes
47910
Registered Address
55a Newcastle Hill, Bridgend, CF31 4EY, Wales
Accounts
micro-entity (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£4700
Employees
0
Period
01/01/2024 to 31 December 2024
Officers
  • GODFREY, Alan — director
    27, Commercial Street, Abergwynfi, SA13 3YH, United Kingdom