Dragons’ Den TrackerWhat Happened to Spiced by Rayeesa After Dragons’ Den?
Spiced by Rayeesa appeared on Dragons’ Den in 2017, Series 15 Episode 3. The business was a fresh frozen curry sauce. No deal was made — the Dragons decided not to invest. The company went into liquidation in 2024.
The Pitch
Rayeesa Asghar-Sandys walked into the Den in 2017 with a fresh frozen curry sauce. They were asking for £75,000 in exchange for 12% of the business.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Rayeesa Asghar-Sandys left the Den without backing.
What Happened After the Show
Spiced by Rayeesa did not survive long-term. The company was dissolved in 2024, some 7 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is Spiced by Rayeesa Still in Business?
No. Spiced by Rayeesa is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Temporary Forevers, The Wool Couture Company, Text A Potato, Go Bubble Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 15164845
- Registered Name
- SPICED BY RAYEESA LIMITED
- Incorporated
- 2023-09-26 (ceased 2026-01-06)
- Company Type
- ltd
- SIC Codes
- 56290
- Registered Address
- Flat 2 Mill End Farm, Castle Frome, Ledbury, HR8 1HH, United Kingdom
- Accounts
- micro-entity (period ending 2024-09-30)
- Latest Financials
- Total Assets Less Liabilities
- £1
- Employees
- 0
- Period
- 2023-09-26 to 2024-09-30
- Officers
-
ASGHAR-SANDYS, Rayeesa Fatima
— director
Flat 2 Mill End Farm, Castle Frome, Ledbury, HR8 1HH, United Kingdom
-
ASGHAR-SANDYS, Richard Anthony
— director (resigned 2024-10-18)
Orchard Farmhouse, Mordiford, Hereford, HR1 4EJ, United Kingdom
-
ASGHAR-SANDYS, Rayeesa Fatima
— director