Dragons’ Den TrackerWhat Happened to The Wool Couture Company After Dragons’ Den?
The Wool Couture Company appeared on Dragons’ Den in 2017, Series 15 Episode 3. The business was a online retailer for big wool yarns and finished goods, knitting kits and tools. They secured investment from Tej Lalvani and Touker Suleyman on the show. The business is still active today.
The Pitch
Claire Gelder walked into the Den in 2017 with a online retailer for big wool yarns and finished goods, knitting kits and tools. They were asking for £50,000 in exchange for 30% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Tej Lalvani and Touker Suleyman offered £50,000 for 30%, and Claire Gelder accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
The Wool Couture Company is one of those Den stories that actually lasted. Having appeared on the show back in 2017, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is The Wool Couture Company Still in Business?
Yes. The Wool Couture Company appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Temporary Forevers, Text A Potato, Spiced by Rayeesa, Go Bubble Ltd. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 10005113
- Registered Name
- WOOL COUTURE LTD.
- Incorporated
- 2016-02-15
- Company Type
- ltd
- SIC Codes
- 47910
- Registered Address
- The Old Robin Hood Southmoor Road, Brierley Gap, Barnsley, S72 9HA, England
- Accounts
- total-exemption-full (period ending 2025-03-31)
- Latest Financials
- Total Assets Less Liabilities
- £78506
- Employees
- 15
- Period
- 1 April 2024 to 31 March 2025
- Officers
-
GELDER, Claire
— director
The Old Robin Hood, Southmoor Road, Brierley Gap, Barnsley, S72 9HA, England
-
GELDER, Alison
— director (resigned 2025-02-17)
The Old Robin Hood, Southmoor Road, Brierley Gap, Barnsley, S72 9HA, England
-
GREEN, Penelope Suzanne
— director (resigned 2026-03-03)
The Old Robin Hood, Southmoor Road, Brierley Gap, Barnsley, S72 9HA, England
-
GELDER, Claire
— director