Dragons’ Den TrackerWhat Happened to StickiButt After Dragons’ Den?
StickiButt appeared on Dragons’ Den in 2011, Series 9 Episode 6. The business was a harness and seatbelt accessory for motorcycles. No deal was made — the Dragons decided not to invest. The company was dissolved in 2021.
The Pitch
Michelle Smith walked into the Den in 2011 with a harness and seatbelt accessory for motorcycles. They were asking for £80,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Michelle Smith left the Den without backing.
What Happened After the Show
StickiButt did not survive long-term. The company was dissolved in 2021, some 10 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is StickiButt Still in Business?
No. StickiButt is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at AB Performance, Aqua Sheko Fish Spa, Skip-Hop, N-Sign. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 07137507
- Registered Name
- STICKIBUTT LIMITED
- Incorporated
- 2010-01-27 (ceased 2021-07-06)
- Company Type
- ltd
- SIC Codes
- 99999
- Registered Address
- 24 Cornwall Road, Dorchester, Dorset, DT1 1RX
- Accounts
- dormant (period ending 2020-01-31)
- Latest Financials
- Total Assets Less Liabilities
- £1
- Period
- 2019-02-01 to 2020-01-31
- Officers
-
SMITH, Michelle Anna Frances
— director
24, Cornwall Road, Dorchester, Dorset, DT1 1RX
-
SMITH, Michelle Anna Frances
— director