Dragons’ Den TrackerWhat Happened to SURVIVA – SURVIVA JAK After Dragons’ Den?
SURVIVA – SURVIVA JAK appeared on Dragons’ Den in 2010, Series 8 Episode 7. The business was a jacket that has foil lining to prevent hypothermia. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Letitia Valentine & Alexander Lewis walked into the Den in 2010 with a jacket that has foil lining to prevent hypothermia. They were asking for £75,000 in exchange for 45% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £75,000 for 45%, and Letitia Valentine & Alexander Lewis accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
SURVIVA – SURVIVA JAK is one of those Den stories that actually lasted. Having appeared on the show back in 2010, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is SURVIVA – SURVIVA JAK Still in Business?
Yes. SURVIVA – SURVIVA JAK appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Wand Company, The Giant Snow Globe, Sqeasy, Life Science Services. Each has its own story of what happened after the Den.
