Dragons’ Den TrackerWhat Happened to SURVIVA – SURVIVA JAK After Dragons’ Den?
SURVIVA – SURVIVA JAK appeared on Dragons’ Den in 2010, Series 8 Episode 7. The business was a jacket that has foil lining to prevent hypothermia. They secured investment from Deborah Meaden on the show. The business is still active today.
The Pitch
Letitia Valentine & Alexander Lewis walked into the Den in 2010 with a jacket that has foil lining to prevent hypothermia. They were asking for £75,000 in exchange for 45% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden offered £75,000 for 45%, and Letitia Valentine & Alexander Lewis accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
SURVIVA – SURVIVA JAK is one of those Den stories that actually lasted. Having appeared on the show in 2010, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is SURVIVA – SURVIVA JAK Still Available?
Yes. Surviva Ltd appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at The Wand Company, The Giant Snow Globe, Sqeasy, Life Science Services. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 06908266
- Registered Name
- SURVIVA LTD
- Incorporated
- 2009-05-18
- Company Type
- ltd
- SIC Codes
- 14131, 14132
- Registered Address
- Unit 10 Lonlas Village Workshops, Skewen, Neath, SA10 6RP, Wales
- Accounts
- micro-entity (period ending 2022-05-31)
- Latest Financials
- Total Assets Less Liabilities
- £296507
- Employees
- 1
- Period
- 1.6.21 to 31.5.22
- Officers
-
LEWIS, Alexander Jonathan Ralph
— director
Unit 10, Lonlas Village Workshops, Neath, SA10 6RP, Wales
-
LEWIS, Peter John
— director (resigned 2023-08-21)
Unit 10, Lonlas Village Workshops, Skewen, Neath, SA10 6RP, Wales
-
VALENTINE, Letitia
— director (resigned 2010-11-05)
90, Heaher Crescent, Swansea, West Glamorgan, SA2 8HS, Wales
-
LEWIS, Alexander Jonathan Ralph
— director