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The Giant Snow Globe® – Patented and Owned by JBL Leisure Limited

Official creator and owner: JBL Leisure Limited (Company No. 05328693)

Patents and registered designs owned by Alistair Heelas and JBL Leisure Limited.

The Giant Snow Globe® appeared on Dragons’ Den in 2010, Series 8 Episode 7. The business was a winter themed attraction. No deal was made — the Dragons decided not to invest. JBL Leisure Limited remains active and continues to trade today.

The Pitch

Alistair Heelas walked into the Den in 2010 with a winter themed attraction. They were asking for £180,000.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Alistair Heelas left the Den without backing.

What Happened After the Show

The Giant Snow Globe® is one of those Den stories that actually lasted. Having appeared on the show in 2010, the business has now been trading for over two decades — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Following its appearance on Dragons’ Den in 2010, The Giant Snow Globe® went on to become an internationally recognised attraction, with installations and events supplied worldwide over the following sixteen years.

Since appearing on Dragons’ Den in 2010, JBL Leisure Limited has generated more than £20 million in revenues and supplied Giant Snow Globe® installations and events worldwide.

Is The Giant Snow Globe® Still Available?

Yes. JBL Leisure Limited remains in business and continues to trade today. Companies House records confirm the company is active, and The Giant Snow Globe® remains commercially available and in use worldwide.

The Giant Snow Globe® attraction was invented by Alistair Heelas and developed by JBL Leisure Limited. It was presented on BBC Dragons’ Den in 2010 and remains in commercial use today.

The intellectual property behind the Giant Snow Globe® — including UK Patent No. GB2457100 and the associated European registered designs — is owned by JBL Leisure Limited and its founder, Alistair Heelas.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at SURVIVA – SURVIVA JAK, The Wand Company, Sqeasy, Life Science Services. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
05328693
Registered Name
JBL LEISURE LIMITED
Incorporated
2005-01-11
Company Type
ltd
SIC Codes
90020
Registered Address
5&6 Manor Court Manor Garth, Scarborough, North Yorkshire, YO11 3TU, England
Accounts
total-exemption-full (period ending 2025-01-31)
Latest Financials
Total Assets Less Liabilities
£40211
Employees
2
Period
1.2.24 to 31.1.25
Officers
  • HEELAS, Alistair Lloyd — secretary
    5&6 Manor Court, Manor Garth, Scarborough, North Yorkshire, YO11 3TU, England
  • HEELAS, Alistair Lloyd — director
    5&6 Manor Court, Manor Garth, Scarborough, North Yorkshire, YO11 3TU, England
  • HEELAS, Jack Flynn — director
    5&6 Manor Court, Manor Garth, Scarborough, North Yorkshire, YO11 3TU, England
  • GRAEME, Dorothy May — nominee-secretary (resigned 2005-01-11)
    61 Fairview Avenue, Gillingham, Kent, ME8 0QP
  • GRAEME, Lesley Joyce — nominee-director (resigned 2005-01-11)
    61 Fairview Avenue, Gillingham, Kent, ME8 0QP
  • HEELAS, Charlotte Stephanie — director (resigned 2026-03-06)
    5&6 Manor Court, Manor Garth, Scarborough, North Yorkshire, YO11 3TU, England
  • HOLLAND, Martin — director (resigned 2011-01-27)
    11 Swepstone Road, Heather, Coalville, Leicestershire, LE67 2RE
  • ROWE, Jeremy Mark — director (resigned 2005-09-05)
    The New George Hotel, Scarborough, North Yorkshire, YO11 1NA
← Series 8 ← Episode 7