Dragons’ Den TrackerWhat Happened to Swanky or Spanky After Dragons’ Den?
Swanky or Spanky appeared on Dragons’ Den in 2007, Series 5 Episode 2. The business was a devices preventing drink spiking and underwear storage for condoms. No deal was made — the Dragons decided not to invest. The business is still active today.
The Pitch
Dawn Dines walked into the Den in 2007 with a devices preventing drink spiking and underwear storage for condoms. They were asking for £100,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Dawn Dines left the Den without backing.
What Happened After the Show
Swanky or Spanky is one of those Den stories that actually lasted. Having appeared on the show back in 2007, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.
Is Swanky or Spanky Still in Business?
Yes. Swanky or Spanky appears to still be trading.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at youdoodoll, Gaming Alerts, Spot On Golf, Sweet Counter. Each has its own story of what happened after the Den.
