Den Tracker logoDragons’ Den Tracker

What Happened to The Dooup After Dragons’ Den?

The Dooup appeared on Dragons’ Den in 2014, Series 11 Episode 7. The business was a device clearing dog waste. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Stuart Kirby and Helen Morris walked into the Den in 2014 with a device clearing dog waste. They were asking for £70,000 in exchange for 7% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Stuart Kirby and Helen Morris left the Den without backing.

What Happened After the Show

The Dooup is one of those Den stories that actually lasted. Having appeared on the show back in 2014, the company has now been trading for well over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is The Dooup Still in Business?

Yes. The Dooup appears to still be trading.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mainstage Travel (renamed Mainstage Festivals), Reviveaphone (renamed LikeWize Repair), Unique Automation, Big Waves. Each has its own story of what happened after the Den.

Watch the Pitch