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What Happened to The Flex FX Enterprise After Dragons’ Den?

The Flex FX Enterprise appeared on Dragons’ Den in 2010, Series 8 Episode 1. The business was a bollywood dancing shows. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.

The Pitch

Nizzamul Chowdry walked into the Den in 2010 with a bollywood dancing shows. They were asking for £200,000 in exchange for 30% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Nizzamul Chowdry left the Den without backing.

What Happened After the Show

The Flex FX Enterprise did not survive long-term. The company was dissolved in 2016, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Flex FX Enterprise Still Available?

No. Flex FX Limited is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Pebblebed Vineyard (rebranded as Darts Farm), Worthenshaw's (rebranded as Kirsty's), Flow Signals, ShedSafe. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07335417
Registered Name
FLEX FX LIMITED
Incorporated
2010-08-04 (ceased 2016-03-15)
Company Type
ltd
SIC Codes
90010
Registered Address
43 Pauline House, Old Montague Street, London, E1 5NX
Accounts
total-exemption-small (period ending 2014-07-31)
Officers
  • CHOUDHURY, Nizzamul Haque — director
    43, Pauline House, Old Montague Street, London, E1 5NX, England
  • BAHRA, Jaspal Singh — director (resigned 2015-08-01)
    43, Pauline House, Old Montague Street, London, E1 5NX, England
  • COWAN, Graham Michael — director (resigned 2010-08-04)
    The Studio, St Nicholas Close, Elstree, Herts, WD6 3EW, United Kingdom
← Series 8 ← Episode 1