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What Happened to The Huntingford Company After Dragons’ Den?

The Huntingford Company appeared on Dragons’ Den in 2012, Series 10 Episode 4. The business was a stick aid for toilets. No deal was made — the Dragons decided not to invest. The company was dissolved in 2014.

The Pitch

Caroline Brown walked into the Den in 2012 with a stick aid for toilets. They were asking for £80,000 in exchange for 30% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Caroline Brown left the Den without backing.

What Happened After the Show

The Huntingford Company did not survive long-term. The company was dissolved in 2014, only 2 years after the Den appearance.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is The Huntingford Company Still in Business?

No. The Huntingford Company is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Primal Parking, Wheelbarrow Booster, Lost For Words!, Showerfriend. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06551298
Registered Name
THE HUNTINGFORD COMPANY LTD
Incorporated
2008-04-01 (ceased 2014-08-19)
Company Type
ltd
SIC Codes
22290
Registered Address
32 The Square, Gillingham, Dorset, SP8 4AR
Accounts
total-exemption-small (period ending 2012-04-30)
Officers
  • BROWN, Caroline Joyce — director
    32, The Square, Gillingham, Dorset, SP8 4AR
  • WARREN, Susan Elizabeth — director
    Little Paddock, Hindon, Salisbury, Wiltshire, SP3 6EF
  • DUPORT SECRETARY LIMITED — corporate-secretary (resigned 2008-04-01)
    Southfield House, 2 Southfield Road, Westbury On Trym, Bristol, Avon, BS9 3BH
  • DUPORT DIRECTOR LIMITED — corporate-director (resigned 2008-04-01)
    Southfield House, 2 Southfield Road, Westbury On Trym, Bristol, Avon, BS9 3BH
← Series 10 ← Episode 4