Dragons’ Den TrackerWhat Happened to The Little Loop After Dragons’ Den?
The Little Loop appeared on Dragons’ Den in 2022, Series 19 Episode 4. The business was a clothes swapping monthly-subscription website. They secured investment from Deborah Meaden and Steven Bartlett on the show. The business is still active today.
The Pitch
Charlotte Morley walked into the Den in 2022 with a clothes swapping monthly-subscription website. They were asking for £75,000 (received 140,000) in exchange for 25% of the business.
The pitch landed well enough in the Den that at least one Dragon decided to back it.
The Deal
A deal was struck on the show. Deborah Meaden and Steven Bartlett offered £75,000 (received 140,000) for 25%, and Charlotte Morley accepted.
It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.
What Happened After the Show
The Little Loop is one of those Den stories that actually lasted. The business has now been trading for around 7 years since the pitch.
Is The Little Loop Still Available?
Yes. Thelittleloop Limited appears to still be trading. Companies House records confirm the business is currently active.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Barking Bags, Impossibrew, Opal Eco. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- active
- Company Number
- 12309519
- Registered Name
- THELITTLELOOP LIMITED
- Incorporated
- 2019-11-12
- Company Type
- ltd
- SIC Codes
- 47910, 77299
- Registered Address
- 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, England
- Accounts
- total-exemption-full (period ending 2025-09-30)
- Latest Financials
- Total Assets Less Liabilities
- -172029
- Employees
- 6
- Period
- 1 October 2024 to 30 September 2025
- Officers
-
FORREST, Ian
— director
Kings Farm, Noar Hill, Selborne, Alton, GU34 3LW, England
-
MILLIGAN, Gwynneth Mary
— director
2, Woodland Drive, Watford, WD17 3BX, England
-
MORLEY, Charlotte
— director
71-75, Shelton Street, Covent Garden, London, WC2H 9JQ, England
-
FORREST, Ian
— director