Dragons’ Den TrackerWhat Happened to ToZo After Dragons’ Den?
ToZo appeared on Dragons’ Den in 2010, Series 8 Episode 1. The business was a wearable folder for spectacles and sunglasses. No deal was made — the Dragons decided not to invest. The company was dissolved in 2016.
The Pitch
Dawn Pugsey walked into the Den in 2010 with a wearable folder for spectacles and sunglasses. They were asking for £50,000.
Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.
The Deal
No deal was made. The Dragons weren’t persuaded to invest, and Dawn Pugsey left the Den without backing.
What Happened After the Show
ToZo did not survive long-term. The company was dissolved in 2016, some 6 years after the pitch.
This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.
Is ToZo Still Available?
No. Tozo Limited is no longer in business. Companies House records show the company has been dissolved.
Related Companies
If you’re curious about other businesses from the same episode, you might also want to look at Pebblebed Vineyard (rebranded as Darts Farm), Worthenshaw's (rebranded as Kirsty's), Flow Signals, ShedSafe. Each has its own story of what happened after the Den.
Watch the Pitch
Companies House Data
- Status
- dissolved
- Company Number
- 06630810
- Registered Name
- TOZO LIMITED
- Incorporated
- 2008-06-26 (ceased 2016-11-01)
- Company Type
- ltd
- SIC Codes
- 32990
- Registered Address
- 1 Testwood Road, Windsor, Berkshire, SL4 5RL
- Accounts
- total-exemption-small (period ending 2015-06-30)
- Officers
-
PUGSLEY, Dawn
— director
1 Testwood Road, Windsor, Berkshire, SL4 5RL
-
EUROLIFE DIRECTORS LIMITED
— corporate-director (resigned 2008-06-26)
41, Chalton Street, London, NW1 1JD, United Kingdom
-
PUGSLEY, Dawn
— director