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What Happened to Twisted Martini After Dragons’ Den?

Twisted Martini appeared on Dragons’ Den in 2006, Series 3 Episode 5. The business was a dating website. No deal was made — the Dragons decided not to invest. The company was dissolved in 2011.

The Pitch

April Hutchen walked into the Den in 2006 with a dating website. They were asking for £80,000 in exchange for 25% of the business.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and April Hutchen left the Den without backing.

What Happened After the Show

Twisted Martini did not survive long-term. The company was dissolved in 2011, some 5 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Twisted Martini Still in Business?

No. Twisted Martini is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Dr Cap, ID Scan Biometrics, Caledonian-Matheson Airways, Acai Juice (ah-sigh-ee). Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
07218598
Registered Name
TWISTED MARTINI LIMITED
Incorporated
2010-04-09 (ceased 2011-11-22)
Company Type
ltd
Registered Address
89 High Street, Tonbridge, Kent, TN91DR, England
Accounts
null
Officers
  • CARPENTER, Kelly — director
    89, High Street, Tonbridge, Kent, TN91DR, England
  • CONBOY, Warren — director (resigned 2011-04-01)
    89, High Street, Tonbridge, Kent, TN91DR, England