Den Tracker logoDragons’ Den Tracker

What Happened to Weave Got Style After Dragons’ Den?

Weave Got Style appeared on Dragons’ Den in 2012, Series 10 Episode 1. The business was a hair extensions. They secured investment from Hilary Devey on the show. The company was dissolved in 2018.

The Pitch

Bee London walked into the Den in 2012 with a hair extensions. They were asking for £85,000 in exchange for 40% of the business.

The pitch landed well enough in the Den that at least one Dragon decided to back it.

The Deal

A deal was struck on the show. Hilary Devey offered £85,000 for 40%, and Bee London accepted.

It’s worth noting that Dragons’ Den deals agreed on camera often go through further negotiation off-screen. Some complete as shown; others are renegotiated or never finalise at all. The company’s subsequent trading history is the clearest indicator of what actually happened.

What Happened After the Show

Weave Got Style did not survive long-term. The company was dissolved in 2018, some 6 years after the pitch.

This is not an unusual outcome. The majority of businesses that appear on Dragons’ Den, deal or no deal, don’t make it in the long run. The show can provide a platform and capital, but it can’t substitute for a sustainable business model.

Is Weave Got Style Still in Business?

No. Weave Got Style is no longer in business. Companies House records show the company has been dissolved.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Skinny Dip, SmartMat, Sendmybag, Boogie Mites. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
dissolved
Company Number
06738242
Registered Name
WEAVE GOT STYLE LIMITED
Incorporated
2008-10-31 (ceased 2018-07-31)
Company Type
ltd
SIC Codes
96020
Registered Address
57 Stroud Green Road, London, N4 3EG
Accounts
total-exemption-small (period ending 2015-03-31)
Latest Financials
Total Assets Less Liabilities
£18896
Period
2014-04-01 to 2015-03-31
Officers
  • DO ROSARIO SINGH, Merita Alzira — director
    57, Stroud Green Road, London, N4 3EG
  • SHAH, Arooj — secretary (resigned 2014-01-16)
    14, Mitchison Road, Islington, London, N1 3NG
  • LONDON, Bee — director (resigned 2013-01-22)
    5 Gilson Place, Coppetts Road, London, N10 1AF, United Kingdom
← Series 10 ← Episode 1