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What Happened to West Brewing Company (renamed West Beer) After Dragons’ Den?

West Brewing Company (renamed West Beer) appeared on Dragons’ Den in 2005, Series 1 Episode 4. The business was a glasgow beer brewing. No deal was made — the Dragons decided not to invest. The business is still active today.

The Pitch

Petra and Gordon Wetzel-Stewert walked into the Den in 2005 with a glasgow beer brewing. They were asking for N/A.

Despite their best efforts, the pitch didn’t convince the Dragons to open their wallets.

The Deal

No deal was made. The Dragons weren’t persuaded to invest, and Petra and Gordon Wetzel-Stewert left the Den without backing.

What Happened After the Show

West Brewing Company (renamed West Beer) is one of those Den stories that actually lasted. Having appeared on the show in 2005, the business has now been trading for over a decade — an outcome that puts it ahead of the vast majority of startup ventures, let alone television pitches.

Is West Brewing Company (renamed West Beer) Still Available?

Yes. Noah Beers Limited appears to still be trading. Companies House records confirm the business is currently active.

Related Companies

If you’re curious about other businesses from the same episode, you might also want to look at Mycorrhizal Systems, Maxi Mat, Tattoo Erase, Tasty Aprons. Each has its own story of what happened after the Den.

Watch the Pitch

Companies House Data

Status
active
Company Number
SC335515
Registered Name
NOAH BEERS LIMITED
Incorporated
2007-12-20
Company Type
ltd
SIC Codes
11050
Registered Address
Suite 204 Templeton Business Centre, Binnie Place, Glasgow, G40 1AW
Accounts
total-exemption-full (period ending 2024-12-31)
Latest Financials
Total Assets Less Liabilities
£2018185
Employees
53
Period
2024-01-01 to 2024-12-31
Officers
  • WETZEL, Petra Margareta — director
    Suite 204, Templeton Business Centre, Binnie Place, Glasgow, G40 1AW, Scotland
  • MORTON FRASER SECRETARIES LIMITED — corporate-nominee-secretary (resigned 2009-03-23)
    30-31 Queen Street, Edinburgh, Midlothian, EH2 1JX
  • MCKENZIE, David James — director (resigned 2008-05-06)
    8 Macnicol Park, Kittochglen, Lanarkshire, G74 4QE
  • MORTON FRASER DIRECTORS LIMITED — corporate-nominee-director (resigned 2008-01-21)
    30-31 Queen Street, Edinburgh, EH2 1JX, Midlothian
← Series 1 ← Episode 4